“The devil is in the details.”
— English proverb
Knowledge management can be broken down into three basic activities. First, you must identify all the audiences—internal to your organization as well as external—who need access to information which you can provide, and determine the requirements for each. Next you need to design and implement a “knowledge architecture” for your organization that enables you to collect, store, and distribute the information to the people who need it in a timely fashion. Finally, you need to identify and empower content experts, editors, and I/T staff to ensure the quality of the knowledgebase and maintain it.
- Audience Analysis. You have several different audiences—internal as well as external—to whom you must tell your story and interact with. In order to serve their needs effectively, you should start with a rigorous analysis of what information your organization is required to provide for—and what message you want to send to—each of them….
- Knowledge Architecture. By optimizing the organization of your knowledgebase, you can make it easy for people to access the information they need to make decisions, while restricting access to sensitive data as appropriate, all the while consistently reinforcing your core message….
- Building and Maintaining the Knowledgebase. Are your sales, customer service, and accounting functions effectively integrated? If your company is growing fast, you can use some help developing requirements and sorting through the various options. We will work with your staff to come up with an RFP and then help you through the vendor faceoffs….
- Ongoing Knowledge Management Services (for company). Merely having the right information does not suffice: you must get it where it needs to be. Is your organization distributing the info customers need to use your products effectively (and to make good decisions about buying more)? See how Intelledgement help a financial services organization to get their message out….
- Ongoing Knowledge Management Services (for non-profit). See how Intelledgement lead a state political party to develop an effective organizational structure and strategic plan, grow local affiliate parties, and substantially increase fundraising levels….